Free Webinar Hosted by Bing and MasterCard


Holiday shopping starts with a search, and soon! Are your ads ready?

Join MasterCard and Bing for a free webinar October 2, 2014 11AM PST (2PM EST) when we will discuss: 

  1. How to plan your online ad budget
  2. Reaching your local audience effectively
  3. Explain features of using online advertising that can help your business this holiday season.

Bing and MasterCard are bringing you this timely and relevant webinar for small businesses. With holiday season right around the corner, this 60 minute webinar will ensure businesses know how to use online advertising to capture the most market share from Black Friday through Cyber Monday and right through the peak shopping days. REGISTER HERE FOR FREE!

Our participants will be:

Lisa Raehsler: In addition to being a MasterCard Biz contributor, Lisa is the founder and principal strategist at Big Click Co., an online advertising company and Google AdWords Partner, specializing in strategy and management of SEM and PPC for search engines, display, retargeting, and social media ad campaigns. Lisa has led strategy on hundreds of PPC accounts and puts her experience into practice every day as a thought leader in integrating clients’ search campaigns across earned, owned, and other paid media. Lisa frequently lends her expertise to the search industry through organizational involvement, speaking, and writing. Lisa’s speaking engagements include SES, OMS, MIMA, HeroConf, and SMX conferences, as well as private and public events. As a columnist for ClickZ and Search Engine Watch, she writes on the topic of paid search.

Allen Klein: Allen has worked with SMB and premium customers at Microsoft, and has a passion for driving exciting PPC results. He has worked extensively across Bing Ads and Google Adwords, and enjoys connecting data to tell rich stories in search, and across the industry. More often than not, you can find Allen with other coworkers “nerding” out over Excel and finding new insights from seemingly routine data.



  • All views expressed on the published articles at are those of each of the authors, and do not in any way represent the opinions of Mastercard International Incorporated or any of its affiliates (“Mastercard”). Mastercard is not responsible of the information contained in these articles.