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Deck the halls with search and shopping

| October 31, 2017 | Business Strategy

200289271-001Content provided by our promotional partner, Microsoft

Look outside. What do you see? Pumpkin decorations popping up everywhere. It must be Halloween!

For online searchers however, it’s the beginning of the holiday season. If you haven’t already got your paid search campaigns with Bing Ads in line for the biggest shopping season of the year, you’d better get started before you miss out on the huge first wave of opportunity.

More than 40 percent of shoppers like to get an early jump on filling up their holiday gift lists. That’s not an audience you wantContent provided by our promotional partner, Microsoft to miss. Plus, Bing Network shoppers are spenders, to the tune of 20 percent more than your average, every-day internet shopper. That’s why when we say that Bing Ads provides an important cog in the success of any paid search marketing engine, we have the evidence to back ourselves up.

To help you succeed with us here at Bing Ads, we’ve designed the Bing Ads Holiday Hub. Our hub offers a one-stop shop for preparing your paid search campaigns for the holiday season. We’ve put together a variety of useful options to help you stretch your paid search budgets and get the best results. This applies to the Bing Network and paid search marketing in general.

We intend to keep the Holiday Hub up-to-date with the latest news about Bing Ads and paid search. In addition, we’ll provide handy go-to tools that can help you get the most out of your Bing Ads experience.

By providing us with information about what you want to advertise and your goals as they relate to website traffic, phone calls, or store visitors, we can offer previews of customized holiday ads to help customers find you on the Bing Network. We’ll also link you to our SEM Campaign Toolkit, where you can get the ins and outs for aligning your paid search strategy to your business goals. In addition, we’ll share some best practices for creating and optimizing ads to increase website visits, get more phone calls or drive more in-store traffic to your business.

A lot of small businesses want to understand the value of paid search so that they feel more comfortable allotting budgetary dollars towards the practice. To that end, we’ve created an eBook that contains research that answers questions about paid search campaigns, their relationship to in-store revenue, and their holiday impact on offline revenue over ad spend (ROAS). You can download The Value of Search: Offline Revenue Impact of Paid Search on the Holiday Hub home page.

If you’re more the blog type, our hub has you covered as well. We can connect you to our ever-expanding list of entries concerning product news about new features, insights about the latest happenings and usages of Bing Ads in action, and tips to help you get the most from paid search with Bing Ads.

For those who prefer to look and listen, you can follow along with our webcast to get winning strategies from some of our best holiday experts to employ during the holiday season. And for you planners out there, test out our Holiday Planning Guide. Within it you’ll receive key dates, stats and tips packed into a month-by-month holiday breakdown. You also can use a handy checklist to help you make sure you’re ready for the holidays (and beyond).

There’s a lot to do to make sure your business appears front and center this holiday season. Check out our Holiday Hub and get started today!

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