4 Ways to Assess Market Fit for Your Product

| February 4, 2020 | Strategic Growth

Developing new ideas or products is an essential part of any business growth strategy. But, how do you determine if there’s a market fit for your idea?

With the right budget and time frame, focus groups can be a great way to test the viability of your idea or product. However, focus group participants rarely offer their time for free, and coordinating these groups can sometimes be costly. Therefore, if you don’t have the resources to take advantage of focus groups, here are four low-cost ways to test your latest business idea before taking it to market.

1. Explore Your Idea With a SWOT Analysis

Before you launch your product, consider the strengths, weaknesses, opportunities and threats (SWOT) that may shape or influence your success. Some important questions to ask at this juncture are as follows:

  • Are there any major or minor flaws to your idea?
  • How might your competitors respond?
  • Are there any pitfalls to launching your idea or product?

Use a SWOT analysis to uncover these answers and more. As one of the foundations of market research and planning, a SWOT analysis can help you identify and better understand the strengths and weaknesses of your innovation. This analysis can also help to determine if there’s really a market fit and, notably, draw out the value that your product provides over your competition.

2. Use Social Media Channels

Another low-cost option is using social media channels to gain a complete understanding of your market. Paid social media campaigns allow you to target unique demographics with a specific call to action, drawing them to a landing page where you can ask questions that are unique to their age, gender and more. In this way, you can gain valuable insights while controlling the cost.

3. Avoid Going Too Narrow

Many small businesses feel compelled to customize their products to gain business or meet the unique needs of high-value clients. As a result, they waste time meeting the narrow needs of that market. Instead, focus on refining the key features of your product that translate well across your broader target market. If your idea proves a hit, there’s plenty of time down the line to further refine it to meet the evolving needs of your customer base.

4. Create a Mini Version of Your Product

Small businesses can’t afford for their new products to fail. Ideally, you can avoid this by creating a test version of your product. For example, many restaurants test new dishes as part of their weekly or nightly “specials” menu before graduating them to the main menu — with or without modifications based on customer feedback.

This is a model that can be applied to almost any industry. A marketing firm could test a new offering with one or two customers to gauge demand and adoption. A hair salon could dedicate a small area of their location to offering new services, such as massages or manicures, before investing in a refit or expanding into a larger commercial space.

Getting Started

Validating your business idea doesn’t have to cost a fortune or be overly complex. The tips above provide easy and low-cost ways to test your latest entrepreneurial venture. Then, you’ll be better prepared to fully commit to the idea and make it a reality.

Caron Beesley
Caron Beesley
Caron Beesley is a content marketer and writer. A contributor to SBA, SCORE, and more, Caron is an expert at the nuances of small business ownership, the obstacles and opportunities, and can advise on best practices for success.

See all posts by Caron Beesley
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