Let’s suppose that you are a manager at a small or medium-sized enterprise and decide that the best course for your company is to start exporting your products. What should you do? What steps should you follow? Where should you start? How should you organize?
According to the Inter-American Investment Corporation (IIC), a good idea is to pick up pen and paper and write down your ideas for outlining an “export plan”, in other words, a tool that will help align the company’s available resources for purposes of selling in external markets.
An export plan consists of a diagram structured in different phases: it starts with an assessment of the company’s potential and areas for improvement (competitive and export skills), followed by an analysis on performance and sector trends and a study on distribution and internationalization strategies.
The next step is to design the plan and implementation method: stipulating general objectives and how they will be achieved and the conditions for closing business transactions.