- Access to the best available talent: The number of potential professionals to cover vacancies has increased, from lower-skilled levels to executive positions.
- Improvements in productivity and innovation: there is increasing evidence that the co-existence of men and women in the same environment accounts for more creative teams; diversity is key to the organizations of the future.
- Strengthening team dynamics: women frequently possess the skill to unite people and draw together opinions and proposals. This competition favors the creation of teams, furthers participation and optimizes the decision-making process.
- Reduced staff turnover and long term relations: in contrast to men, the majority of women can multi-task and multi-focus. Companies can thus decide to support their training, in lieu of hiring new staff for opening vacancies or positions.
- Better work environment: they can relate through empathy and appreciation for others since they are typically more focused on individuals and their needs. Their greater willingness to communicate and receive feedback contributes to solving disputes.
Although working women represent 40% of the global work force and many go on to set up their own enterprises, the International Labor Organization estimates that almost half of their productive potential (48%) is unutilized, compared to 22% of men.
Investing in initiatives that support women at the work place is a “win-win” situation since both employees and employers obtain real benefits. At least one third of the companies that invested in these programs in emerging and developing countries improved their benefits and 38% expect earnings, according to a survey conducted by McKinsey.
Although some are short-term benefits, such as reducing turnover and levels of absenteeism, others are long-term such as those relating to corporate image, earnings, attracting talent and higher innovation levels.
Hiring more women ensures that a company’s work force is representative of its client base and provides better knowledge on consumer preference: women worldwide influence up to 80% of the purchase decisions.
The private sector, which represents almost 9 out of every 10 jobs in developing countries, has a major role to play. Companies with a higher presence of women than men are still a rarity, despite the progress made with gender equality. In many industries such as mining, construction and energy they are only a small minority; and in almost all sectors they represent a smaller proportion than men in management positions.
In some Latin American countries, barriers to women’s employment are not only cultural but in many cases, legal and administrative as well. Elizaveta Perova, World Bank economist indicates that “the lack of flexible, family-friendly policies, together with traditional gender roles that assign women household responsibilities, impede women’s access to paid employment.”
These barriers carry considerable weight, for instance, the fact that women do not pursue more lucrative carriers in science, technology, engineering or math. This added to practical difficulties such as the absence of affordable, quality childcare services for the children of working mothers.
Some analysts predict that the next economic revolution might come as a result of the role that women play in the business world and in the markets since business dynamics are highly enhanced with the incorporation of female workers.