Mastercard builds alliances and provides tools to understand and consolidate in e-commerce

| September 15, 2020 | Articles


You have probably heard that e-commerce is practically a must for all sales-focused businesses. However, adopting this activity is not easy and requires dedication and strategy to ensure a good performance within the company.

In the first days of the confinement due to the Covid-19 pandemic, e-commerce grew 230% in Latin America, according to the market statistics portal Statista.

Given the great potential of this activity, Mastercard has launched Digital Allies, seeking to encourage the recovery of small businesses in Latin America and the Caribbean, With technological allies in several countries of the region, Mastercard offers alternatives for micro, small and medium-sized companies either to start or consolidate their digital business strategies.

Thanks to this platform, entrepreneurs looking to boost their business have access to social networking and marketing tools, as well as the possibility of entering important e-commerce stores consolidated in the region.

Considering that e-commerce will be one of the alternatives for the recovery process in the coming months, the support of specialists, advice and direct access to sales platforms will be a great resource to shorten the path and take advantage of the learning and experience that consolidated players will share with you through the alliance promoted by Mastercard.

Lean on the experts!

With Mastercard’s Digital Allies, small businesses in Latin America will have access to several technological alternatives focused mainly on online commerce enablement and business management strategy.

In this way, through Mastercard Biz – a portal specialized in advice for MSMEs and entrepreneurs – businesses in the region have access to information and financial resources to help small enterprises grow and operate.

In the case of the Digital Allies, in markets such as Argentina, Mastercard has made alliances with companies such as MercadoShops, Mercado Libre, Cabify or TiendaNube, in which virtual stores can be created and discounts can be obtained on home deliveries made by the businesses. While in Chile, it has allied with Linio, Stripe and Mercado Libre, who also offer several options for entering into e-commerce.

Likewise, the companies RGX and Connect Americas offer advice and contacts to foreign trade-related SMEs. Transparent Business, on the other hand, provides access to cloud tools for business administration and organization.

In the case of Caribbean countries, companies such as She Works! offer digital alternatives to companies led by women.

In Mexico, Peru, Colombia and Central American countries, other Mastercard partners such as Tilo, Mitienda, Guruhotel and iZettle have also opened access to their tools to support the recovery after the pandemic’s impact.

Business tools

Mastercard’s Digital Allies has specific contents that work together with companies to consolidate in an adverse environment such as the one they are currently experiencing, mainly to maintain their remote operation while they resume full economic activity.

To achieve this goal, Mastercard has partnered with Cisco to offer solutions like Webex to help small businesses stay connected with their staff and customers remotely.

The offering is complemented with digital marketing, where Mastercard has partnered with Leafgrow to help small businesses develop, manage and track marketing campaigns through social media; with Twitter, through its Flight School, to help businesses master advertising on this social network to create successful campaigns; and with Facebook, which created an e-learning platform with more than 90 modules that can also be accessed.

Mastercard’s Digital Allies is a critical component of the company’s response to Covid-19, which includes an engagement to global financing, a commitment to digital inclusion, free solutions and services, and the Mastercard Biz site, with important information for SMEs to face and recover from the crisis caused by Covid-19.

As part of its commitment to support small and medium-sized enterprises in the region, Mastercard recently announced that it will introduce 50 million small businesses – including 25 million women entrepreneurs – to the digital economy by 2025. In addition, Mastercard pledged US$250 million to support small businesses around the world over the next five years.

As part of the cybersecurity that SMEs must have in order to enter the digital market, Mastercard is providing, through RiskRecon, free cyber vulnerability assessments and identity theft protection valid until December 31, 2020.